Despite blogs, tweets, Facebook, LinkedIn and RSS feeds, many associations continue to save a place in their communication toolbox for the old-school print publication “It is still important to have a tangible, valuable piece of member communication that arrives in mailboxes on a regular basis,” says Susan Urbancyzk, director of marketing and communications for the Association Forum of Chicagoland. “Having great industry content in hand helps reinforce one of the main reasons someone has joined the organization.” Given this, most associations do not seem to be moving toward an online-only publication strategy, says Amy Lestition, executive director of Association Media… Read More